As a frequent concert goer, I’ve seen how few people wear hearing protection. My goal was to create a brand of ear plugs that were fun and cool. The package is shaped like a bands tour van, playing off the name Roadies. The graphics and colors enhance the rock n’ roll feel of the package. Guaranteed to delight your friends when you pass the van around to share the sound judgement of wearing hearing protection. These little vans would even look cool behind the bar so venues can sell them to unprepared music lovers.