Here is a detailed look at all of the elements created for a campaign. When designing a campaign, I start with the poster. The photo/photos are the first step. Then I can design a layout and color scheme to showcase the images in the branding style that the RCR is currently using. Once the poster is complete I use the images, colors, logos and event information to create various layouts specific to the other campaign elements. These can include: social media ads/content, print ads for newspapers, web ads, printed handbills, printed program ads and covers, screen ads for the venue and theater advertising, even billboards!
Special Event Bouts August 2016
Poster
Print Pieces: The Mercury – Full Page Ad, Double Sided Handbill, Program Cover
Digital Pieces: PDX Pipeline, The Mercury & Willamette Week Web Ads, Laurelhurst Theater Screen Ad, Facebook Ad
Regular Season Bouts March 2017
Poster
Digital Pieces: Ads for Facebook, Web Ads for PDX Pipeline and The Mercury, Screen Ad for the Laurelhurst Theater
Printed Pieces: Double Sided Handbill, Billboard, Ad for The Mercury, Program Ad and Cover
Special Event Bouts May 2016
Full Page and Half Page Print Ads for The Mercury
Facebook Event and Paid Ads, RCR Newsletter Banner, Laurelhurst Theater Screen Ad, Web Ads for The Mercury, Willamette Week & PDX Pipeline, Program Ad & Cover
design by jen anderson 